In light of the issues that have been brought to our attention, our consultants have put together a plan to mitigate, if not eliminate these noted problems through a methodology based on a behavioral theory of motivation called the expectancy theory. Originated by Victor Vroom, this theory has had much research done on it in the 1990's, much of it quite supportive. Just as the name implies, this model is based on the concept that people act in certain ways based on their perceived expectations of the outcomes (Robbins 171).
This theory of individual behavior makes the contention that all corporate activity is reduced to individual goals. In other words, any effort a person makes towards a task, project, or goal is ultimately perceived to relate to a personal goal. For example, an individual may produce great effort at a project in the belief that this will produce a good performance or result. It follows that he or she expects to be rewarded for that end result. Having been rewarded that will eventually lead to the satisfaction of his or her personal or private goals. The theory then states that when an individual succeeds in accomplishing these goals, there may be a linear correlation between that and positive and productive results in the company such as job satisfaction, increased productivity, and company loyalty.